OUT OF HOME MEDIA
The Results
+290%
Online Leads
+160%
Conversions
From the Client
Jessie Tan
Marketing Manager – Out of Home Media
“Nexgen Systemz have provided me with top notch service from creating and fixing my website to implementing SEO. Our website has seen an increase in traffic and enquiries. They are easy to work with and very understanding of the clients needs. Thank you for the outstanding work!“
Nexgen Services Used
Website Redesign
Content Writing
Search Engine Optimization (SEO)
Creative
Nexgen Approach
Project Overview
Out of Home Media, an outdoor advertising agency based in Malaysia, partnered with Nexgen Systemz to boost their online visibility and generate more organic leads through Google search. The main goal was to revamp their website, optimize it for SEO, and improve conversion rates.
Within months of implementing a custom strategy, Out of Home Media achieved impressive growth:
+290% increase in monthly leads
+160% increase in monthly leads
The Strategy
Out of Home Media wanted to move beyond a static website and build a strong digital presence that consistently brought in qualified leads. To achieve this, Nexgen Systemz developed a strategy focused on:
Website Redesign & CRO – improving the look, user experience, and conversion flow.
SEO Optimization – keyword targeting, metadata improvements, and on-page SEO.
Landing Page Optimization – correct placement of CTAs and user-friendly layouts.
Performance Tracking – continuous monitoring of leads and conversions.
The Execution
Our team started by analyzing the old website, which had design gaps, unclear CTAs, and poor search visibility. To solve these challenges, we executed the following:
Redesigned the website to be more modern, responsive, and lead-focused.
Conducted keyword research and optimized pages to rank better on Google.
Reworked landing pages with clear CTAs in strategic positions to maximize conversions.
Improved website speed, structure, and content to align with SEO best practices.
Regularly tracked and adjusted based on performance data.
The Results
The partnership between Out of Home Media and Nexgen Systemz delivered measurable success:
290% increase in online leads
160% growth in conversion rate
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